Event Season Is Not for the Faint of Heart
And here we are, heavy into event season! Looks exciting from the outside…
The booths. The keynotes. The energy. The connections.
But if you’ve been in it, you know. Double, triple duty—for all!
Here is a shout out to those who organize, support all sides—in the office, outside the office, and at the home office. You all know:
It’s:
✈️ early flights + delays, boarding group 9… again, and the herculean expectations… you want me to check what and get it where? by myself?
🏨 hotel rooms that all look the same (was I just in this one… or is this every Marriott ever?)
💧 $10 bottles of water that suddenly feel like a luxury purchase, and coffee that somehow becomes your primary food group
☕ breakfasts with strangers (that sometimes turn into great conversations)
📞 panic phone calls regarding a forgotten lunch box, homework, missing dog… did you take the car keys?
And then there’s the organization that looks like wedding planning on steroids:
👉 the planners coordinating months in advance
👉 the teams building booths—and the almost always missing components
👉 the teams running demos, answering the same question 50 times… and somehow still sounding like it’s the first while staying “on” all day
👉 the presenters refining content late into the night, only to change it again five minutes before going on stage—and somehow an old version still gets presented
👉 the constant juggling of your actual job while you’re on the road
Because nothing stops.
Not the emails.
Not the deadlines.
Not the business.
And then there’s the part we don’t talk about enough…
The ones at home… managing everything—and probably wondering why we packed three pairs of shoes for a two-day trip
The ones:
keeping everything running
holding down schedules
making sure life stays on track
While we’re out there doing our thing.
That’s double duty—and it matters more than we say.
So here’s to everyone making event season happen:
👏 the planners
👏 the organizers
👏 the teams on the ground
👏 the presenters
👏 the behind-the-scenes operators
👏 and the people at home supporting it all
It takes all of it—teamwork, resilience… a village, and more coffee than we’d like to admit.
Safe travels to all—and thank you to those who make it possible.